Sunday, June 29, 2008

Webhosting

Maybe you have a domain for your company, some domain for business, etc, and you are have hosting about it, the people do it for you. And the magic works for you? No.

You must add url to search engines, like google.com, yahoo.com, etc
You must promote your domain, you must marketing it.

And if you do some idea in your mind about your business, can your hosting can afford it?
Do your website hosting have fantastico? Automated script for your easy host your idea. You need a forum for your customer, etc, youa are just need to clik one step.

Anywhere you hosting, I suggest they have automated script, like fantastico.

Sincerely,
Djajusman

Friday, June 27, 2008

How to get more from your website NOW!

The fundamentals of business are the same online as they are
offline. Making income and profit is vital to the success of any
business. How are income and profits generated? By SELLING
products.

Is your site selling your products?

If you answered no, why isnt it? Weak copy, poor
design/organisation, poor customer focus, internal company
issues, no site visitors ...?

If you answered yes - Are you being objective? The vast majority
aren't and could be improved to sell more. You want to sell more
right?

The difference between a failing business and a successful one
is primarily the quantity of product sales. If you make enough
sales and therefore income to pay off your costs, you survive.
To be successful you must go beyond this survival point and get
higher sales and therefore higher income and profits. Whilst
most offline businesses seem to see this situation clearly and
work actively to increase sales, it seems a large proportion of
businesses online don't or at least dont on their website.

For example, retail stores are intensely focused on their
customers. They are constantly striving to improve and increase
sales of their products to the customer. They often work on an
income per area of space basis. This puts the emphasis firmly on
maximizing their selling space and offering.

We could learn from this approach online and focus on making
sales and improving our offering. Whilst introducing the same
income per area equation is probably too much for the online
world and small screens, the greater emphasis on sales and sales
income should be welcomed. That doesnt mean squeezing ads and
text into every conceivable web space, it means maximizing your
web space with compelling offers, good communication, a clear
message, intuitive layout and navigation, focus on potential
customers, etc. All things that encourage and nurture website
usage and ultimately make sales.

So how do you make your website sell your products? Well, of
course you need to be marketing your site and products
effectively to get potential customers to your site. Once you
have these visitors, you need to actively sell your products to
them. Sales dont happen on their own, your site has to sell
them. That means the work has to be put into your site and for
it to say what your potential customers want to hear.

With the aid of a few questions, you can identify weak elements
on your site that arent actively selling your products and do
whatever is necessary to make them sell. Lets be clear about it,
your objective is to sell as many of your products as possible
in the shortest time possible. (If you dont have a website yet,
use the questions and their results to build a website around).

Before we look at the questions themselves lets focus your mind
a little. Try to think from your potential customers point of
view. Think objectively to see what they see. They have probably
never been to your site before and come with an open mind ready
to discover what you have to offer them. What are they thinking?
Well... consider what you see and think when you go to a website:

What do you look for? What impression do you get? What are they
offering me? What exactly is in it for me? Are they talking to
me? Are they saying what i want to hear? What would make me buy
immediately? Can i trust them?

Now you have your potential customers point of view fresh in
your mind, look at your website and ask the following questions
(and any relevant others):

What do your potential customers want from you? Can they see
what you are offering quickly? Can they see clearly and quickly
whats in it for them? Is your text copy strong and actively
selling your products? Is your site focused on your potential
customers? Is your site's text, layout and organisation
assisting them? Do they know why they should buy from you? What
do your customers think of your site and your products? Is
someone responsible for increasing website sales? Is that person
doing that? If not, why?

The answers you get should start giving an indication of
under-performing elements on your site and responsibility for
website sales. Once identified, you MUST then look for ways to
improve or remove them. Be objective and ruthless! If any
element of your website is not selling your products - improve
or remove it. Do not rest until all your site elements are
actively selling your products.

A common problem area to look out for is weak text copy. Weak
copy will not sell and should either be transformed into strong
copy or removed. If its not selling your products dont hesitate
to remove it. For example, if your copy says "free newsletter"
its weak copy and is unlikely to compel anyone to subscribe to
it. Either improve it or remove it - make it stronger "subscribe
today and get this benefit, plus this one... its all 100% free".

Just like you, your potential customers are busy and bombarded
by sales information continuously. Make your site work for them
and stand out with compelling offers and products that solve
their particular problem. Make sure, in no uncertain terms, they
know your product can solve their problem and how. If they go
away happy, it gives them a mental message to take away that
they'll remember and identify you with, a sort of mental
business card.

Put the effort in and you'll get the results. The new customer
gets what they've been looking for, to solve their problem, and
you of course get more sales. Everybody is happy.

Good luck!


Author: Peter Simmons

Saturday, May 31, 2008

Why Website Marketing?

Because you and your product/service are impotant, and the others have known it, and buy it. Ordinary people only create a website and its finished. And who know their website? Nobody? Off course the owners self know about they have a website, and almost of them, think the others know too.

Why?
Because they think search engines and others tools on the net automate follow their website. And Aladin factor is create.

Is it true?
How about rank your website. In 1 rank position or 10 or 1000 rank in google.com rank??
In page 1, page 2, page 300 ?
How about Yahoo ? and others ?

Please think it.

Best Regards,
Jay